Strategic Direction

Fremont Public Library District

Strategic Direction

2015-2018

 

Purpose Statement:       

The Fremont Public Library exists to:

Engage the Community,

Inspire Creativity,

and Enrich Minds.

To that end, the board of trustees, administration and staff of the Fremont Public Library present this plan to follow a strategic direction toward positive growth and change.

The plan is fluid and ever-changing. New initiatives may be added and old ones removed as the community needs change and the opportunities for the library to reach its goals become possible. The board of trustees will receive updates and be consulted for approval of initiatives that management believes will help us further the goals stated.  The goals have been created after receiving input from community focus groups, comment forms and statistics; staff brainstorming meetings and surveys; and board committee work and retreats.

Goal 1: The library will continue to create better physical, virtual and mobile spaces for the community.

Goal 2: The library will increase its ability to inspire and support creation of knowledge.

Goal 3: The library will focus on engaging the community and increasing the library’s role within it.

Goal 4: The library will equip staff to develop additional skills to maintain relevance in an increasingly engaged, inspired, and enriched community.

Goal 5: The library will increase awareness in the community of its services.

 

Goal 1: The library will create better physical, virtual and mobile spaces for the community.

Initiatives

1.      Improve the aesthetics, condition and layout of the existing physical spaces to adapt to new ways the community uses its library.

2.      Expand the existing space to make room for new and engaging community spaces that inspire creativity.

3.      Expand the virtual offerings of the library to include additional sources for e-materials and learning resources.

4.      Increase the library’s ability to reach out to those unable to get to their library by creating mobile spaces.

 

Goal 2: The library will increase its ability to inspire and support creation of knowledge.

Initiatives

1.      Investigate and expand on the library’s offerings of technology that assist in the creation of knowledge.

2.      Expand our offerings of space dedicated to low-tech creative arts.

 

Goal 3: The library will focus on engaging the community and increasing the library’s role within it.

Initiatives

1.      Improve our community meeting spaces making it easier for the community to meet at the library to share knowledge and enrich minds.

2.      Expand the youth outreach collaborations beyond the schools.

3.      Expand services targeted toward the 20-something age group.

4.      Expand services for seniors, disabled or homebound patrons.

5.      Expand services for the small business community encouraging entrepreneurship.

 

Goal 4: The library will equip staff to develop additional skills to maintain relevance in an increasingly engaged, inspired, and enriched community.

Initiatives

1.      Create occupational competencies for each job category.

2.      Develop a learning culture

3.      Provide expanded educational opportunities for staff.

 

Goal 5: The library will increase awareness in the community of its services.

Initiatives

1.      Increase promotion of library services via email and social media.

2.      Improve communication between established government and community organizations.

3.      Incorporate additional in-house promotions and word-of-mouth advertising.

4.      Develop a comprehensive marketing plan.